Where the rubber hits the road

Led the design direction for the redesign and development of Goodyear.com, aiming to transfer the brand's experience through a responsive module design. This approach seamlessly integrates Goodyear's deep and rich identity by incorporating full-bleed images and engaging video content throughout the site. Moreover, the implemented digital design system goes beyond a mere makeover. It's a flexible platform that paves the way for brand growth, welcoming new products and partnerships. Notably, this includes exciting collaborations with NASCAR and the US Ski Team. This adaptability ensures that the brand's narrative remains fresh and vibrant as it evolves over time.

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