A playful visual identity was crafted around the idea of "Bringing the Good Vibes." Custom typography and an illustrated style guide gave the brand a unique, approachable feel. Tips and hacks were integrated into the brand voice, showing consumers how to get the most out of their RovR coolers for any event.
Client
RovR
SERVICE
Branding
DELIVERABLES
Illustration, Digital Campaign, Product Design, Retail Design System