Led an international team in developing branding and content for the vibrant J Balvin Neon Tour, a multi-destination extravaganza. The tour kicked off in Las Vegas for 3 consecutive weekends then made its way to exciting places like Punta Cana and Ibiza. This unique travel experience, presented in partnership with Pollen, combined music, culture, and exploration to create unforgettable memories across these diverse locations
Client
J Balvin NEON
SERVICE
Campaign | Experiential
DELIVERABLES
Branding Strategy, Marketing, Content