Case study

Welcome to Glowtopia

In collaboration with IMT, we envisioned and brought to life a visionary experience for HP’s OMEN and HyperX brands at TwitchCon. This high-tech universe conjured an anime-inspired realm where the 'Spirits of Fun' sparked unrestrained creativity and technological artistry. More than 5,000 explorers immersed themselves in this world, wielding 50 HyperX and OMEN devices to solve complex puzzles, decode secrets, and uncover the elusive 3 Spirits of Fun. Each successful quest ignited the towering Quadcast 2S Beacon—a luminous crescendo marking the triumph of yet another adventurer in this electrifying odyssey.

Details

Client

HP TwitchCon

SERVICE

Experiential 

DELIVERABLES

TradeBooth, Social