Teaming up with Gary Land and in collaboration with Reebok, we partnered with three iconic sneaker stores—Packer Shoes, Bodega, and Undefeated—to create a special limited edition book celebrating the legendary Allen Iverson's journey and influence within the Reebok brand, as captured through the unique perspective of G. Land. To make a splash, we organized a series of exciting launch events in New York City, Boston, and Los Angeles, creating buzz and sharing the story far and wide.
Client
AI Limited
SERVICE
Experiential
DELIVERABLES
Print, Launch Events, E-commerce website
Still a bit curious? Then feel free to take a look at some of the other projects I have done over the past few years.
