Stylish on or off course

Concurrently with the development of product line branding and strategy, we unveiled the Adidas Adicross range—a revolutionary fusion of anticipated performance elements with the distinctive style that's at home off the course. This innovative line was introduced through an all-encompassing 360-degree marketing campaign, encompassing video, print, and social media content. Leveraging the global influence of top-ranked players such as Dustin Johnson, Jon Rahm, and Sergio Garcia, we strategically elevated the brand's presence and reach.

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